Social Stoke is backing the Race Online to make Stoke-on-Trent the first city, and Britain the first nation, where everyone is networked.
As a partner, it’s this site’s responsibility now to help people in the area who don’t have access to the internet the chance to use it.
Action 1: to develop a Stoke-on-Trent Welcome Pack for people new to the internet, plus one to cover the most important/useful sites on the whole web. The challenge will be to keep this to ten key must-visit sites in each list.
Action 2: to help people to help their friends and family get online. Please leave a comment here or tweet @socialstoke to let us know about an event.
Action 3: to encourage the development of hyperlocal websites in all of Stoke-on-Trent’s towns and villages in order that everyone can access local information.
Race Online 2012 is a challenge to all of us in the UK. Our Ambition is to make the UK the first nation in the world where everyone can use the web.
Technology links us together like never before. The UK has 40 million adult internet users, with 30 million people using the web every day.
However, there are 10 million adults in the UK who have never used the internet – the combined size of the entire population of our five biggest cities.
Four million of those are among the most disadvantaged:
- 39% are over 65,
- 38% are unemployed
- 19% are families with children.
We are calling for urgent action to get millions more people online by the end of the Olympic year 2012, through partnership with government, industry, charities and individuals.
Our specific recommendations for action are:
- To inspire more people to try the internet
- To encourage people to go online and reward them for doing so
- To support those who need a helping hand
We want to build a UK of near-universal web literacy by the time of the Olympics, with access as easy and affordable as water, electricity or gas and skills considered as fundamental as literacy and numeracy: our ambition is to get everyone of working-age online by the end of this Parliament.
Martha Lane Fox was reappointed UK Digital Champion by the new government in June 2010. Her remit includes advising government how to provide better, more efficient public services online and accelerating efforts to help more people benefit from the power of the internet.
In March, Martha and her team launched the Race Online 2012 campaign. Already more than 400 partners have pledged to help more than 1.6 million new people get online by the end of the Olympic year. We feel there is a real opportunity to unite the UK and make rapid progress towards real social change. Join us now.